Determine the specific segment of the market

Assignment Help Marketing Management
Reference no: EM132257537

Question: Capstone Project: Implementing a Strategic Plan

No plagiarism, APA format, introduction, apa level headings bold and centered

Building on the PESTLE Analysis, Case Study 1: Are Our Customer Liaisons Helping or Hurting?, Case Study 2: Health Care Needs Real Competition, and your outline that you completed in Week 5, continue to develop a strategic plan for the same organization. My organization is University of Arkansas for Medical Science.

Write an ten (10) page paper in which you:

1. Select one (1) specific analytical tool that you can use to determine whether the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Propose the manner in which you would use this analytical tool, and support your proposal with an example of its proposed use.

2. Determine one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Recommend one (1) solution to each of the barriers in question.

3. Determine the specific segment of the market that your organization's strategy or strategies will target.

4. Recommend whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization's target customers. Support your recommendation with examples of such effectiveness.

5. Propose the most effective manner in which the organization can support its strategic direction within its culture and structure.

6. Determine the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Provide a specific example relevant to each resource to support your response.

7. Evaluate how well the strategic plan you have developed aligns with the organization's mission and vision. Recommend three (3) specific strategies to track the effectiveness of your strategic plan.

8. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and similar websites to not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of your paper, your name, the course number and course title, your professor's name, the university's name, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Apply analytic skills to define strategic problems, generate and evaluate strategic alternatives, and develop implementation tactics.

• Differentiate between the target customer segments and positioning products within these segments as they apply to health care organizations.

• Differentiate between value-adding service delivery strategies and value-adding support strategies.

• Use technology and information resources to research issues in the strategic management of health care organizations.

• Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.

Reference no: EM132257537

Questions Cloud

Explain the similarities between laws and ethics : You will need to develop an information sheet that explains the similarities and differences between laws and ethics, and the impact of unethical practices.
Discuss application of GWAS to assessment of drug efficacy : MBB6336 - Human Genetics Literature Assessment, The University Of Sheffield, UK. Discuss application of GWAS to assessment of drug efficacy
Talk about the essentials to e-commerce success : Talk about the essentials to e-commerce success that are affecting the customer`s shopping experience?
What are the statements and strategy : Propose three ways in which a health care organization's Board of Directors can influence policy. Provide specific examples to support your rationale from.
Determine the specific segment of the market : Determine the specific segment of the market that your organization's strategy or strategies will target. Recommend whether pre-service, point-of-service.
Mid level technical and mid level business managers? : List the functional differences and roles between Mid Level Technical and Mid Level Business Managers?.
Where in the cell cycle are the checkpoints found : CELL CYCLE CHECKPOINTS Question - Where in the cell cycle are the checkpoints found? How do they differ? Role of ATM involved in the checkpoints
The concept of marketing in the creation of the iphone : How is Apple employing the concept of marketing in the creation of the iPhone?
Compare and contrast two religions : Write a 525- to 700-word overview of the history of Hinduism, as well as the importance and role of the sacred texts. Include an explanation of the rituals.

Reviews

Write a Review

Marketing Management Questions & Answers

  Write a white paper on a company of your choice and discuss

write a white paper on a company of your choice and discuss the market segmentation within that industry and for the

  What were the two most meaningful take-a-ways

What were the two most meaningful take-a-ways for you from this material and why

  Conduct to forecast the impact of campaign

You're reviewing a new ad campaign to promote this product. What type of analytics will you conduct to forecast the impact of this campaign?

  Discuss the value of gross national product

Discuss the value of gross national product and gross national product per capita as measures of market potential in international consumer markets.

  Developing a promotion mix is contingent

Developing a promotion mix is contingent on many factors, including the type of product and the products attributes - Developing the promotion mix for the following products

  How do marketers ensure customers can find offerings

How do marketers ensure customers can find offerings? Why can't the term marketing be used to refer to advertising activities performed by a marketer?

  Identify the promotional strategy the company used for brand

Identify the promotional strategy the company used for this brand. In your opinion, was this a successful promotional strategy for this company?

  Explain market segmentation and pricing

Write a 2 page paper stating your USP - unique selling proposition. Explain market segmentation, pricing or anything else that would help position your product for success in the marketplace and include your chart on the second page

  Provides the small business owner with the tools for

1. the key ingredient-the crucial element-to avoiding the failure of a new business is points

  How using the pest tool best assists marketers

Select an existing company, and think about applying the political, economic, social, and technological (PEST) analysis to this company. Discuss with your fello

  Differences between distributive and integrative bargaining

What are the differences between the traditional and interactionist views of conflict? 14-2 What are the three types of conflict and the two loci of conflict? 14-3 What are the steps of the conflict process? 14-4 What are the differences between dist..

  Describe analyzing financial aspects of walmart

Describe Analyzing Financial Aspects of Walmart and Summarize how the company is currently performing

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd