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Research Paper Homework
Use the template to write a 4-6 page academic research paper on the company "SouthWest Airlines" in which you include the following:
Step I: Assess one business-level strategy you believe to be most appropriate for "Southwest Airlines" long-term success. Support your position with specific evidence.
Step II: Assess one corporate-level strategy you believe to be most appropriate for "Southwest Airlines long-term success. Support your position with specific evidence.
Step III: Analyze the competitive environment to determine the "Southwest Airlines most significant competitor. Include a comparison of the business and corporate-level strategies for both corporations "Southwest Airlines and their competitor.)
i. Based on your analysis, conclude which corporation ("Southwest Airlines" or its competitor) is most likely to be successful in the long term. Support your determination with at least three pieces of evidence.
Step IV: Determine "Southwest Airlines or its most significant competitor would differ in slow-cycle and fast-cycle markets. Support your position with specific evidence.
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