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Determine the service challenge of a company

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Reference no: EM131474301 , Length: 7

Select one category/industry and write a 5-7 page paper about one of the industries listed. Determine the service challenge of a company: (select a company from one of the categories below).

  • Banking
  • Healthcare
  • Insurance
  • Travel

Objective of the Assignment -

First- Overview - industry/service

Second- Description of the Service or product

Third- Service Marketing Strategies

Fourth- Journals and websites.

The Adaptation of Services to the Internet

The way that services are offered to consumers is changing drastically because of the impact of the Internet. Now have the following industries had to change to adapt to this technological change?

Fifth - Competition, trends, etc.

Sixth - Marketing Management strategies  

Seventh - Conclusion

Attachment:- Assignment File.rar

Reference no: EM131474301

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len1474301

4/26/2017 1:15:13 AM

Assignment Work with following details. Subject: marketing. Please be sure to include at least 3 journal articles. Description of the Service or product. The way that services are offered to consumers is changing drastically because of the impact of the Internet. Now have the following industries had to change to adapt to this technological change?

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