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Question: 1. Select two products, one high priced and the other low priced. Determine the role of price in the product's marketing strategies. Contrast the two different price strategies.
2. From the e-Activity, evaluate Amazon's pricing strategy. Select two products and compare the price to those of "brick and mortar" retailer. Determine the price strategy used for these two products in each selling venue and give a plausible explanation why price differences may occur.
Also explain how the hard-sell and soft-sell appeals work. Which do you believe is the most effective for each ad? If you were working on these accounts.
What role does legal and regulatory compliance play in procurement? What criteria are used to evaluate bids? How are these criteria defined?
If you were a research project team leader, what are some of the ways you would build trust and communicate with other team members
Explain Marketing Strategy- The Four P's and Also include a detailed description of the product or service
Identify a recent public policy campaign that you found to be particularly effective. Explain why you though the campaign was effective and any changes you would have made
What rules (primary law) did court rely on in researching decision? How did court analyze the facts in light of the legal questions and rules?
The Marketing Scene is a publication that provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on society
Explain how marketing differs on a biz to consumer site compared to a biz to biz site. What is a real world site that illustrates this?
Consider the statements "TV advertising has faded in importance." and "TV advertising is still the most powerful advertising medium." Take a stand and justify one statement, supporting it with examples from resources.
What makes an ad succeed or flop? Think about specific print or television advertisements that have either stuck with you or made you turn your eyes, and explain what works or what doesn't.
Your topic must focus on a single area of the changing business environment, so topics are endless. Possibilities include: VR, AI, virtual shopping.
Does information technology help or ruin us? The focus in the book and in the media is mostly on how technology helps us. Perform a search for the negative effects of IT.
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