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Determine the return on investment for the four disney

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Problem - The Walt Disney Company (DIS) has four business segments, described as follows:

- Media Networks: Television and radio.

- Parks and Resorts: Resorts, including Disneyland.

- Studio Entertainment: Motion pictures, musical recordings, and stage plays.

- Consumer Products & Interactive Media: Character merchandising, Disney stores, books, and games.

Disney recently reported segment operating income, revenue, and invested assets (in millions) as follows:

 

Operating Income

Revenue

Invested Assets

Media Networks

$7,755

$23,689

$32,706

Parks and Resorts

3,298

16,974

28,275

Studio Entertainment

2,703

9,441

15,359

Consumer Products & Interactive Media

1,965

5,528

9,332

Required -

a. Use the DuPont formula to determine the return on investment for the four Disney segments. Round percentages to one decimal place and investment turnover to two decimal places.

b. How do the four segments differ in their profit margin, investment turnover, and return on investment?

Reference no: EM132717783

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