Determine the retail price charged to consumers

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Reference no: EM13250354

A bicycle manufacturer has a unit cost of $75 and wishes to achieve a margin of 40% based on selling price. If the manufacturer sells directly to a retailer who then adds a set margin of 30% based on selling price, determine the retail price charged to consumers.

Hint: You must apply two formulas to solve this problem.

Note: To receive full credit, include the analytical equations or an explanation of the formulas used to determine your answers.

Reference no: EM13250354

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