Reference no: EM133437762

Question: Come up with a SWOT analysis for the following.

For year 17, our overall performance in the AP internet region was on par with that of our rivals. We had a 14.4 market share, a 500 product line width, and a S/Q rating of 5.3. Our reputation (or image rating) was 75, but our celebrity appeal was below average at 60. At the 89.50 maximum selling price, we sold 774,000 pairs. Our company has been able to maintain a mostly stable market share over time in the AP area, despite small fluctuations. This is further illustrated by data from years 11 to 17 from the company's regional market share, which demonstrates how the market share of the business has fluctuated over time, reaching a peak of 17.5% in years 15 and 15, and a low of 8.3% in years 13 and 14. Market share for the firm dropped dramatically between Y12 and Y13, from 14.1% to 8.3%. This may indicate a potential issue within the company, such as a problem with a good or service, or additional rivals in the market. Overall, the data shows that there is room for growth in a number of industries, including the Internet sector, where the company experienced significant market share growth from Y12 to Y15, increasing from 9% to 17%. However, Y16 and Y17 saw a decline in market share, indicating serious issues that need to be addressed. In the Internet sector, our company is falling behind rivals or having problems, but it has effectively modified its strategy and increased market share from Y11 to Y15. Data show that between Y11 and Y17, the company's market share in the Private Label for AP category increased considerably, from 24.5% to 38.5%. From Year 11 to Year 17, the private label market had consistent rise in market share, which is positive for its total profitability. Statistics shows that, despite changes over time, the company's market share has largely remained stable, with a notable increase from Y15 to Y16. In 2014, the market share of the firm was 12.5% as a result of a problem with its product or marketing. It is crucial that the company determines the reasons for changes in market share and develops strategies to address any issues while also maximizing its advantages in the wholesale market.