Determine the process of evaluating communication campaigns

Reference no: EM133491476 , Length: word count:600

Assignment - Writing a Press Release

Learning outcome 1: Develop action plans to communicate with stakeholders and the community as part of PR campaigns.

Learning outcome 2: Choose the appropriate mode of communication, based on informed identification of the target audience.

Learning outcome 3: Determine the process of evaluating communication campaigns.

Overview

In Week 3, you completed an outline of a press release for your new boss about a tattoo program in a Georgia state prison. Now, it's time to use your outline to construct a full press release. You will also develop a plan to evaluate your press release and decide how you'll determine if it was a success.

Instructions
Review the media piece from the Week 3 activity, linked again below, and pay special attention to the diagram of the configuration of a strong press release.
Constructing a Press Release
Look here:
Chapter 15 in your textbook will help to complete Part 1 of this assignment.
Chapter 8 Section 3 in your textbook will help to complete Part 2 of this assignment.
Then, in a new document, complete the following:

Part 1: Press Release
Develop your outline from Week 3 into a full, polished, professional press release. Your press release should:
Revise your outline to incorporate instructor feedback and achieve effective and professional quality writing.
Be between 200 and 400 words, starting with a catchy headline and a release date.
Have a captivating and concise lede that answers the 6 key questions - who, what, where, when, why, and how?
Include relevant details from the media piece that are of interest to your target audience and present them in an engaging and informative manner.
Incorporate properly cited facts, quotes, and images that support your story-telling strategy.

Part 2: Evaluation Plan
Develop a plan to evaluate the success of your press release. Your plan should:
Be between 200 and 400 words.
Include at least three metrics you might use to evaluate the success of your press release. (Hint: Consider things like news media coverage and audience engagement, for example.)

Reference no: EM133491476

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