Reference no: EM13725277
For Assignment , you will compile information on the company background information, an environmental analysis, your company short and long-term goals, and a SWOT analysis.
Write a five to six (5-6) page paper in which you:
1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
|
Concepts in the development
: Select, read and analyze one (1) comprehensive case presented in the text. Please apply all aspects of the course concepts in the development of your case solution.
|
|
Write an essay on martin luther
: If Martin Luther King was alive today, do you think he would say his dream of racial equality in the United States has been realized? Why or why not?
|
|
Assignments of sql programming
: Question 1: Identify the potential sales and department store transactions that can be stored within the database. Question 2: Design a database solution and the potential business rules that could be used to house the sales transactions of the depa..
|
|
Write an essay on policemen of the world final
: Write an essay on Policemen of the World Final Paper and Introduce your paper with your previously crafted thesis statement. Identify two to three (2-3) international events from the past five years.
|
|
Determine the primary and secondary target markets
: Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP
|
|
Personal experiences-failures of change
: Organizational change is not always successful. Identify factors that can cause change initiatives to fail and the five pillars that can cause them to succeed. Highlight an organization that failed to adapt and evaluate which of these factors an..
|
|
Implication for developing effective oil and gas contracts
: Supply Chain Management Factors and their Implication for Developing Effective Oil and Gas Contracts:
|
|
Human resource management concepts
: HR and You write 2-3 paper in your paper discus the following: Now that you are familiar with human resource management concepts, describe a situation yoou expererienced in the workplace where HR functionality could have improved the outcome or pr..
|
|
What is the payback period for this project
: McKenna Sports Authority is getting ready to produce a new line of gold clubs by investing $1.85 million. The investment will result in additional cash flows of $525,000, $817,500, and $1,230,000 over the next three years. What is the payback period ..
|