Determine the potential market share for a product concept

Reference no: EM13272657

Use the ATAR model to determine the potential market share for a product concept assuming that it will achieve a trial rate of 25%, 80% awareness in the market, and 65% availability in stores. Although the long-run repeat rate (Rt) is unknown, market research studies suggest that the proportion of potential buyers who will switch to the new product is Rs=60%, and the proportion of those who will repeat purchasing the new product is Rr= 65%.

Reference no: EM13272657

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