Determine the point price elasticity of demand

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Reference no: EM1377701

The Daily demand for "An annotated History of the banana," roma's best selling book, is given by the equation: Q/day = 342 - 1.8 Price

1. Currently, Roma's Imperial Ministry of Trade and Tourism is selling this book at a value of $68.60 each copy. Determine the point price elasticity of demand for this book at it's current selling price. If Roma's Trade and Tourism officials want to increase total revenue from the sales of this book, do you recommend that its price be increased, decreased or be kept unchanged from its current level of $68.60 per copy?
Why?

2. Please compute the price per unit at which the total revenue from the sales of the book would be maximized and also the number of copies per day that would be sold at that price.

Reference no: EM1377701

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