Determine the optimal pl and ph for maximized revenue

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Blue Ridge Power Company has a maximum capacity of 2.5 million kilowatt-hour (kwh) of electric power available on a daily basis. The demand (in millions of kwh) for power from its customers for high demand hours and low demand hours is determined by the following formulas:

High demand = 5.8 - 0.06Ph + 0.005Pl
Low demand = 3.0 - 0.11Pl + 0.008Ph

The variable Pl equals to the price per kilowatt-hour during low demand hours, and Ph is the price per kilowatt-hour during high demand hours.

-What should be the appropriate objective function if the company wants to determine the optimal Pl and Ph for maximized revenue?

-Suppose the daily demand for electric power is the summation of the power from high demand hours and power from low demand hours. What would be the appropriate constraint of electric power?

Reference no: EM132712577

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