User Account

All Pages

Determine the objective function

Assignment Help Operation Management
Reference no: EM132742014

An advertising campaign for a new product will be conducted in a metropolitan area and can use TV, radio, magazines, and internet advertisements. Information about each medium is shown below.

Medium Cost per Ad Number of Customers Reached

TV $5550 38000

Radio $3250 18000

Magazines $3300 17600

Internet $2275 10500

The total number of magazines and radio advertisements cannot be more than 12. The number of internet advertisements should be at least as many as the number of advertisements on TV. There must be at least a total of 50 advertisements in all four media. The advertising budget is $180,000.The objective is to maximize the total number of customers reached.

Formulate a linear optimization model for this marketing problem.

(a) Define the decision variables.

(b) Determine the objective function. What does it represent?

(c) Determine all the constraints. Briefly describe what each constraint represents.

Reference no: EM132742014

Questions Cloud

Develop an ordering plan and costs : The master production plan of a company has shown below: Period (weeks) 1 2 3 4 5 6 7 8 9 Gross requirements 12 22 25 25
What are the pretax cash flows : What are the pretax cash flows from this project for the next five years compared to those of the base case of doing nothing? (Clarify it in details)
Determineincremental income that pederson enterprises : Pederson Enterprises produces giant stuffed bears. Determine the incremental income or loss that Pederson Enterprises would realize by accepting special order.
Example of a successful or unsuccessful forecast : -How has the development of the internet affected the way companies forecast in support of their supply chain planning process?
Determine the objective function : An advertising campaign for a new product will be conducted in a metropolitan area and can use TV, radio, magazines, and internet advertisements
Advance auto parts and auto zone : Research two manufacturing or two service companies that manage inventory and complete this assignment.
How would incorporate ducati brand into the firm valuation : What is your assessment of Ducati's performance during the 2006-2011 period? How would you incorporate Ducati's Brand into the firm's valuation?
Linear optimization problem : If you add a new constraint and the solution to the original problem satisfies the new constraint:
What the depletion expense is : The Weber Company purchased a mining site for $543,638 on July 1. The company expects to mine ore for the next 10 years and anticipates that a total of 86,308.

Reviews

Write a Review

Operation Management Questions & Answers

  Self-managed teams often lead to networking

What is a cross-functional, self-managed team? Who would serve on such teams? Why do cross-functional, self-managed teams often lead to networking?

  What is mercedes benz niche strategy

What is Mercedes Benz niche strategy? Describe two key factors that we discussed in describing the business case for diversity?

  Conflict management skills than leaders of homogenous teams

Why should leaders of diverse teams require better conflict management skills than leaders of homogenous teams?

  Outline marketing plan for the proposed program

This week, you will outline a marketing plan for the proposed program. The marketing plan should identify the goals of the proposed program

  Encourage active participation from attendees at meetings

How can a chairperson encourage active participation from attendees at meetings? Identify at least 5 methods.

  Generate before she starts to make a profit

Tina would hire some accounting students to complete the forms, paying them for two hours at $ 12 per hour for each job. She would also have paper and supplies costs of $ 5 per job. How many jobs would she have to generate before she starts to mak..

  Develop a clear picture of the skills

Develop a clear picture of the skills, knowledge, experience, and personality attributes your leader needs in order to excel in your organization and culture. Refer to readings, podcasts, or other external research on this topic.

  What performance indicators does this culture target

Describe and evaluate corporate culture at Southwest Airlines. What performance indicators does this culture target?

  The most controversial aspects of management

Control is one of the most controversial aspects of management. Exercising too much control can foster employee resentment and bureaucratic delays.

  Determine weightings of debt and equity in capital structure

Touring Enterprises, Inc., has a capital structure consisting of $18 million in long-term debt and $7 million in common equity. There is no preferred stock outstanding.

  Using the highest standards of social responsibility

Imagine you are the owner of a new business in your city. You expect to operate your business using the highest standards of social responsibility.

  Global justice and globalization

Global Justice and Globalization

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd