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Question: For the scenario outlined below, write 5 questions that might be used on a questionnaire, using 5 different types of rating scales or ranking tasks. You have been hired on as the Marketing Intern at Spotify You have been asked to get a better understanding of the motivations of the current customers who have signed up for a free 30- -day trial of the SpotIfy platform. You need to gain a better understanding of why the customer chose to sign -up for the 30-da y subscription, if it is meeting their expectations, and if they plan to continue their subscription after the 30-days are up. You need to do a survey to get the information that needed to create a recommendation. The research objectives for the project are:
1. Determine the motivations behind the decision to sign up for the 30- -day free trial of Spotify? (i. e. Why did they choose a Spotify subscription over others such as Amazon Music or YouTube).
2. Measure the likelihood 025 and intent to continue to subscribe to Spotify after the 30-da y free trial Write 5 Scaled Questions that might be used on a questionnaire, using 5 different .. rating scales. For each, write a question, including the scaled response options, and identify the type of scale used.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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