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Question: Watch the video (see attached file)
In one to two pages (120 words or more), answer the following questions:
• How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.
• Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.
• Describe each level of Maslow's Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.
Information related to above question is enclosed below:
Attachment:- Video.rar
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