Determine the most viable target market for pinkberry

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Reference no: EM132292142

Question: Watch the video (see attached file)

In one to two pages (120 words or more), answer the following questions:

• How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.

• Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.

• Describe each level of Maslow's Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.

Information related to above question is enclosed below:

Attachment:- Video.rar

Reference no: EM132292142

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