Reference no: EM131231216
1. Using your target marketing scenario below, determine the most effective segmentation method and explain why.
2. Describe the market segmentation strategy and determine the cohort groups that make up your target market.
3. Describe the ways in which your business practices are affected by the segmentation strategies you’ve chosen.
What are the priorities held by your target market and what is your assessment of your customers’ expectations of your company?
Include tables and illustrations to clarify your points.
Target Marketing
Mental Health Crisis Center is a short-term independent transitional living facility. Our client base will be those individuals discharged from inpatient facilities found in the greater San Diego County area.
The Center will offer adults aged 18-65 with acute psychological transitional services from inpatient to independent living that will be provided for three (3) days, with extensions allowed upon request and as recommended by the staff based on the needs of the individual for up to two weeks.
The Center is dedicated to treating, educating, and rehabilitating our residents who have mental health issues and possible concurrent substance abuse use. Our professional staff will provide supervised assistance with taking medications, intensive psychotherapeutic services, and referrals for residential as well as support services both legal and psychological upon discharge.
Are the room''s occupants thermally comfortable
: A 10 mph wind is blowing directly into an open 3 ft × 5 ft window, which is mounted in a room's 8 ft high by 12 ft wide wall. If the wind's temperature is 80°F, are the room's occupants thermally comfortable?
|
Explain how locational arbitrage would occur
: Assume the following exchange rate quotes on British pounds: - Explain how locational arbitrage would occur. Also explain why this arbitrage will realign the exchange rates.
|
Design a stack effect/solar chimney to produce velocity
: Design a stack effect/solar chimney (vented Trombe wall) to produce an average velocity of 0.3 m/s within a 4 m wide by 5 m long by 3 m high room. Justify your assumptions.
|
Estimate project cost and benefit
: REQUIREMENTS: Using the following Millennium Furniture Company case study, you need to: Define Project Scope. Specify functional and non-functional requirements. Develop project plan. Estimate Project Cost and Benefit
|
Determine the most effective segmentation method
: Using your target marketing scenario below, determine the most effective segmentation method and explain why. Describe the market segmentation strategy and determine the cohort groups that make up your target market. Mental Health Crisis Center is a ..
|
How can you find hysteresis loss from hysteresis loop
: Explain how can you find hysteresis loss from hysteresis loop
|
What is the nature and purpose of criminal law
: What is the nature and purpose of criminal law? In your response, identify commonalities of purpose within law enforcement, corrections, the courts, and social services.
|
Estimate the overnight radiant cooling possible from open
: Estimate the overnight radiant cooling possible from an open, 30°C, 8 m diameter water tank during July in Chicago. What would you expect for convective and evaporative cooling values?
|
Required to work on quality improvement activities
: "If line employees are required to work on quality improvement activities, their productivity will suffer." What's your opinion of the statement? Have you been involved in any six-sigma project? If so, what kind of project was it? And was it consider..
|