Reference no: EM13327738

Task requires that groups examine two firms from the one industry that display contrasting (insurgent/defensive) approaches.

Students will compare and contrast the approaches used, ascertain the effectiveness of each, and determine the most effective approach.

Students provide their responses and assessment in the form of a written report.

The report should include information on:

• The type of approach used by each group and the rationale behind each particular approach
• The theoretical underpinnings of each approach
• The basis and methods used to evaluate both approaches
• The group's final determination (and rationale) as to the most effective approach