User Account

All Pages

Determine the most effective advertising medium for acompany

Assignment Help Marketing Management
Reference no: EM13821622

Promotional and Advertising Strategies

Select one of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. 

Write a six to eight page paper in which you:

  1. Compare and contrast the promotional strategies used by two different companies for a similar product within the category that you selected.
  2. Recommend two ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.
  3. Propose two uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.
  4. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four pricing objectives. Suggest two  actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.
  5. Determine the most effective advertising medium for a company in the selected product category. Support your response with two examples of the effectiveness of the chosen medium.
  6. Use at least five quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. 

Reference no: EM13821622

Questions Cloud

Summarize the type of health care organization : Compare the main regulatory and accreditation standards that apply to each type of organization and identify standards that apply broadly to most or all types of health care organizations.
Determine the amount of under applied : Assuming that the entire amount of the under applied or over applied overhead is closed out to cost of goods sold, what would be the effect of the under applied or over applied overhead on the company's gross margin for the period?
How would you ensure tactics provide for ongoing review : How would you ensure tactics provide for ongoing review of performance against objectives and budgets, and allow marketing targets to be adjusted, if necessary?
Fundamental application architectures in use today : Do some research in the DeVry Virtual Library (Under Course Home in the Student Resources section). Based on your research,
Determine the most effective advertising medium for acompany : Determine the most effective advertising medium for a company in the selected product category. Support your response with two examples of the effectiveness of the chosen medium. Compare and contrast the promotional strategies used by two different c..
Discuss each of the components of a lan : Discuss each of the components of a LAN as described in the textbook and in your research. What are the current standards for each of these components?
What risks or challenges might a marketing manager encounter : What risks or challenges might a Marketing Manager encounter if they have not mastered these objectives? Explain
Discussion-facilities management : A critical element of a company's operations management strategy is the efficient management and location of the company's facilities.
What are popular media types used in organizations today : What are some popular media types used in organizations today? How might factors such as transmission distance, cost, and organization type impact your choice of media

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd