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Promotional and Advertising Strategies
Select one of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.
Write a six to eight page paper in which you:
Your assignment must follow these formatting requirements:
OXO value proposition. What value proposition does OXO provide to these customers? Is this value proposition different/same as competitive offerings? How so
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Complete the Marketing Environment Simulation and Summary in MyMarketingLab
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Identify what factors you would examine in your research and provide a rationale for your choice. Respond to at least two of your classmates' posts
Choose one traditional integrated marketing method and one 21st-century integrated marketing method that you believe would be most effective for marketing this product. Justify your choices.
Choose a company, and describe the target market for products sold by the company. Briefly describe what the company should do to help increase sales
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