Solution-Determine the media mix used by the agency

Determine the media mix used by the agency

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Reference no: EM132892813

An advertising agency wishes to reach two types of audiences. Customers with annual income of greater than $15,000 (Target audience A) and customers with annual income of less than $15,000 (Target audience B). The maximum advertising budget allocated is $200,000. One program of TV advertising costs $50,000; one program of radio advertising costs $20,000. For contract reasons at least three programs ought to be on TV, and the number of radio programs must be limited to five. A survey indicates that A single TV program reaches 450,000 customers in target audience A and 50,000 in target audience B. One radio program reaches 20,000 customers in target audience A and 80,000 in target audience B. Determine the media mix used by the agency to maximize the total exposure (Use the graphic approach)

Reference no: EM132892813

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Determine the media mix used by the agency

Reference no: EM132892813

Reference no: EM132892813

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