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The Assignment -
Review the case study and consider how you might market the health care organization. For guidance on developing a marketing plan, refer to Chapter 15, "Marketing Planning" in this week's Learning Resources.
https://services.hbsp.harvard.edu/services/proxy/content/62765961/62766004/ad1f8dff4b4f3791618898779bef3cf6
Part 1 - In a 20 pages marketing plan, address the following:
Part 2 -
Then, create either a slide presentation OR executive summary to present to the facility's leadership.
Answer Part 1 only - 20 pages. Review the case study and consider how you might market the health care organization. For guidance on developing a marketing plan, refer to Chapter 15, “Marketing Planning” in this week’s Learning Resources. The 2-page executive summary should summarize and defend your marketing plan. Be sure to use best practices of business communication.
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