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Determine the marketing mix for allbirds

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Reference no: EM133502058

Assignment:

Determine the Marketing mix for Allbirds.

Product:

  • Evaluate your company's branding elements (e.g., name, logo, character, jingle) and explain what brand image the company is trying to create with those elements.
  • Evaluate its brand equity in terms of differentiation, relevance, knowledge and esteem.
  • Determine how the product strategy supports its positioning statement. Explain how the product strategy is or is not effective.

Price:

  • Identify your company's pricing strategy (cost-based, competitor-based, or valuebased).
  • Identify the product price range.
  • Determine how the price strategy supports its positioning statement. Explain how the price strategy is or is not effective.

Place:

  • Investigate and evaluate your company's supply chain management.
  • Determine its distribution intensity (intensive, selective, or exclusive). Justify your decision.
  • Identify where the product is currently available to customers.
  • Determine how the place strategy supports its positioning statement. Explain how the place strategy is or is not effective.

Promotion:

  • Identify all the promotional tools your company uses to promote the product (e.g., advertising, sales promotion) and provide current examples for each tool.
  • Evaluate its integrated marketing communications (IMC). Does the IMC offer a clear, consistent, and compelling message?
  • Identify the product's current advertising objective (inform, persuade, or remind) and evaluate whether it is effective.
  • Determine how the promotion strategy supports its positioning statement. Explain how the promotion strategy is or is not effective.

Reference no: EM133502058

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