Determine the marketing communication objectives

Assignment Help Marketing Management
Reference no: EM133230260

Assignment:

Write a 700 to 1050 proposal

Evaluate the research and work you completed from the previous weeks and integrate it into the development of your marketing campaign proposal. Include the following in your proposal:

1. Marketing Communication Objectives: Determine your marketing communication objectives. Example: For your promotional campaign, what are your Marketing Communication promotional objectives?

2. Media Plan: Outline TV, radio, print, and electronic media or social media marketing strategies. Include the promotional tools you will use, media objectives, and frequency. Outline your plans for the following channels: TV, radio, print, and electronic media or social media.

3. Media Plan Evaluation: Recommend how you will evaluate the effectiveness of your proposed Media Plan. How will your focus business measure the success of your proposed marketing strategies? Support your recommendation.

Reference no: EM133230260

Questions Cloud

Which do you think is the most time consuming : Which do you feel is probably the most difficult of the five steps? Which do you think is the most time consuming?
Hurt on water slide at amusement park : Bryan was on spring break in Mississippi when he got hurt on a water slide at an amusement park. Which specific U.S. Court of Appeals will hear his appeal?
Describe the competition in beef brands : Describe the competition in beef brands? What is the brand strategy of Certified Angus Beef (CAB)?
Defective product that causes injury : A manufacturer of inherently dangerous products will be liable for any defective product that causes injury.
Determine the marketing communication objectives : Determine your marketing communication objectives. Example: For your promotional campaign, what are your Marketing Communication promotional objectives?
Determining community needs versus wants : A hospital cannot be all things for everyone. Discuss considerations when determining community needs versus wants.
Popularity of digital downloads of both songs and media : With the rise in popularity of digital downloads of both songs and other media, increased focus has been placed on the matter of copyright laws.
What are the elements in the ama definition in marketing : What are the elements in the AMA definition in marketing? Do you find it complete? Why?
Supervisor personally liable for injury to the plumber : Is the company liable or is Ali and the supervisor personally liable for the injury to the plumber?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd