Determine the market success of fine ladies handbags

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Reference no: EM132294885

1. What do you believe are the key factors that determine the market success of fine ladies handbags and leather accessories?

2. Please summarize Coach’s competitive strategy to compete in the ladies’ handbag and leather accessories industry? Has coach yielded a sustainable competitive advantage?

3. Please do a SWOT analysis for Coach. That is: list the resource Strengths and Weaknesses of Coach Inc.? What distinctive competencies and capabilities does it have that its chief rivals don’t have? What new market Opportunities does Coach face? What Threats do you see the company’s future growth?

Reference no: EM132294885

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