Solution-Determine the market share variance

Determine the market share variance

Reference no: EM132832451

Question - Jackson, Inc., manufactures two products that it sells to the same market. Excerpted below are its budgeted and actual operating results for the year just completed:

Unit Sales	Budget	Actual
Product X	22,500	42,000
Product Y	90,000	80,000
Unit contribution margin
Product X	4.80	3.90
Product Y	13.00	14.00
Unit selling price
Product X	13.00	14.00
Product Y	30.00	29.00

Industry volume was estimated to be 1,875,000 units at the time the budget was prepared. Actual industry volume for the period was 2,440,000 units. Jackson measures variances using contribution margin.

Required - Determine the market share variance?

Reference no: EM132832451

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Determine the market share variance

Reference no: EM132832451

Reference no: EM132832451

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