Determine the market-share variance

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Reference no: EM132818340

Deep Cove Kayak sells sport water shoes and competition water shoes. For the summer season the following information is available:

Competition Sport

Actual market size 200,000 400,000

Budgeted market size 250,000 300,000

Actual market-share 38% 36%

Budgeted market-share 36% 32%

Budgeted cont. margin $2.40 $1.00

Actual average selling price $14.00 $6.50

Required:

Problem a. Compute the market-share variance and market-size variance. (Carry intermediate calculations to four decimal places)

Problem b. Compute the total sales-quantity variance.

Reference no: EM132818340

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