Determine the level of competition in the national market

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You have been requested by your marketing manager to analyze an existing product line of shampoos for women --- antidandruff, colored hair, and clean and shiny - and to determine the level of competition in the national market.

Choose an existing national brand and create a diagram that compares your products with those of competitors. List and explain the factors of comparison, the characteristics features of existing products. Discuss why it is important to know where your products stand compared to those of competitors.

Reference no: EM133048687

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