Determine the least squares line

Assignment Help Marketing Management
Reference no: EM13223457

In television's early years, most commercials were 60 seconds long. Now, however, commercials can be any length. The objective of commercials remains the same-to have as many viewers as possible remember the product in a favorable way and eventually buy it. In an experiment to determine how the length of a commercial is related to people's memory of it, 60 randomly selected people were asked to watch a 1-hour television program. In the middle of the show, a commercial advertising a brand of toothpaste appeared. Some viewers watched a commercial that lasted for 20 seconds, others watched one that lasted for 24 seconds, 28 seconds, ..., 60 seconds. The essential content of the commercials was the same. After the show, each person was given a test to measure how much he or she remembered about the product. The commercial times and test scores (on a 30-point test) were recorded.

a. Draw a scatter diagram of the data to determine whether a linear model appears to be appropriate.

b. Determine the least squares line.

c. Interpret the coefficients.

Reference no: EM13223457

Questions Cloud

Explain what is the final temperature of the iron : 3230 J of heat are added to a 29.7 g sample of iron at 29 degree C. What is the final temperature of the iron? The specific heat of iron is 0.449 J/g. K
Compute the concentration of sodium ions : Calculate the concentration (M) of sodium ions in a solution made by diluting 70.0 mL of a 0.274 M solution of sodium sulfide to a total volume of 400 mL.
Determine the coefficient of determination : Determine the coefficient of determination, and discuss what this statistic tells you and conduct a test to determine whether the age of a machine and its monthly cost of repair are linearly related.
Define the van der waals equation of state : Derive an expression for (δU/δV)T for a gas that obeys the van der Waals equation of state.
Determine the least squares line : Draw a scatter diagram of the data to determine whether a linear model appears to be appropriate and determine the least squares line.
Explain what is the specific heat of this material : The temperature of a 22.0 g sample of material increases from 190.0 degree C to 42.0 degree C when it absorbs 5.00 kJ of energy as heat. What is the specific heat of this material?
How much will a person consume in period 1 and in period 2 : Suppose this person has $300 in period 0. How much will they consume in each period? Show your math. (Set the discounted marginal utility of consumption between period 0 and 1 equal, and also the discounted marginal utility of consumption between ..
Explain ethane vapor is added to the same flask : A 1- L flask is filled with 1.40 g of argon at 25?. A sample of ethane vapor is added to the same flask until the total pressure is 1.05 atm.
Determine the regression line : Determine the regression line and what do the coefficients tell you about the relationship between the two variables?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd