Determine the issues raised in the readings

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Reference no: EM132641290

Description

In 1978, Merck, one of the largest pharmaceutical companies in the world, undertook major research to develop new drugs. This occurred as two of its blockbuster drugs were about to go off patent. One of the drugs they developed was capable of curing a rare disease that resulted in blindness. The drug that they found, ivermectin, showed promise in curing the rare disease; however, the cost of testing and marketing the drug would be very high, resources were limited and the people who needed the drug were in poor parts of the world.

Instructions

Review the process of analyzing a case study in Case Study Report.

Then review the Merck & River Blindness case. You will apply your analysis from the article on it.
• Determine the issues raised in the readings, and in your personal observation and study, that you will focus on in your case study analysis.
• Read the case study carefully, and gather from it information you will need for your analysis.
• Submit a 7-8 page paper, (excluding title page and reference page), in APA format, analyzing the case study.
• Decide what course of action should have been taken. Describe your reasoning that led to your position and conclusion.

Reference no: EM132641290

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