Determine the internal components of marketing environment

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Reference no: EM133501640

Assignment:

SWOT ANALYSIS for Southwest Airlines

Product: larger seats for passengers not just a swot analysis on southwest airlines, itself

Develop a SWOT analysis for my company. The SWOT analysis should include the standard four-quadrant chart with bulleted items for each of the strengths, weaknesses, opportunities, and threats, and a narrative section below the chart supporting the elements in each quadrant. Bullets should be concisely written, not to exceed two lines each:

A. Internal - Determine the internal components (strengths and weaknesses) of the marketing environment. Make sure to consider production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technologies.

B. External - Determine the external components (opportunities and threats) through an environmental scan. Make sure to consider political, economic, social, and technological events, as well as trends and expectations.

Reference no: EM133501640

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