Determine the fundamental attractiveness of a market

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Please assist with essay question maximum 4 pages

QUESTION

In 1979, Michael E. Porter of the Harvard Business School identified five key forces that determined the fundamental attractiveness of a market. This model is widely used by business strategists to analyse the competitive intensity, attractiveness and profitability of an industry or market. By assessing the nature of an industry's competitiveness, business organisations are able to develop corporate strategies accordingly. With the aid of a diagram, provide a detailed discussion on the Five Forces Model for Industry Analysis. Appropriate practical examples and current issues must be included in your answer.

Reference no: EM133210481

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