Determine the final consumers demand curve

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Reference no: EM133466325

Assignment:

The supply chain for Pappy Van Winkle bourbon is characterized by a monopolist upstream producer and a competitive downstream retail sector. Final consumers' demand for Pappy Van Winkle bourbon is given as:

P=140-2Q,

Where Q is the number of bottles that are purchased each day. The marginal cost of production (i.e., performing the manufacturing function) can be written as: MCM=30+2Q, and the marginal cost of performing the retail function is MCA=20.

Suppose that the two firms are not vertically integrated. Construct the final consumers' demand curve.

Reference no: EM133466325

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