Determine the feasibility of this venture

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Larry Gomez is deciding whether to acquire a Conquistador beer distributorship for Southwestern Oregon. To determine the feasibility of this venture, Gomez has enlisted a research firm to help estimate its market potential. Many reports are available, but Gomez has limited money ($15 K) and limited time and needs to decide which reports to buy to address the problem.

Reference no: EM133646503

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