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KENTUCKY FRIED CHICKEN
Question 1. Analyze the case and determine the factors that have made KFC a successful global business.
Question 2. Why are cultural factors so important to KFC's sales success in India and China?
Question 3. Spot the cultural factors in India that go against KFC's original recipe.
Question 4. Why did Kentucky Fried Chicken change its name to KFC?
Question 5. What PESTEL factors contributed to KFC's positioning?
Question 6. How does the SWOT analysis of KFC affect the future of KFC?
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