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Question 1: Determine the existing marketing mix (i.e., the four P's) for one children's or youth product from the product line you chose.
Question 2: Evaluate the existing marketing mix for the chosen youth or children's product. Are each of the 4 P's what they should be, based on the CSR database information, pricelist, reading, and your research online? Should ASG consider geofencing for promotion and possibly partnerships for greater promotion and distribution of the chosen children's or youth product you chose?
Question 3: Choose a brand's product that directly competes with your chosen ASG youth or children's product. How does the competition's product 4 P's compare?
Question 4: ASG is considering changing their distribution (Place) and channel strategy for the entire children's or youth product line. Analyze the CSR database and determine what changes might be recommended based on your analysis.
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