Reference no: EM132980156

AMP, an Australian-based financial services company, recognized that the greatest challenge to company growth was attracting and developing the best financial planners. As a result, AMP developed the Career Changer Program, a twelve-month learning program for individuals who desire to be financial advisors but lack financial experience. Aspiring financial planners participate in both online and face-to-face learning during the first ten weeks of the program. In the classroom, instructors provide knowledge about finance, financial products, and selling. Also, to enhance selling skills and customer service, learners engage in role-plays. The next nine months of the program include mentoring and on-the-job experiences. Learners work with financial planners in their practices, providing real advice to clients. During these nine months learners are provided with on-the-job coaching, professional development, and complete compliance training. After successfully completing the program, learners achieve the status allowing them to start their own join one of AMP's personal financial practices.

1. What outcomes should AMP collect to determine the effectiveness of the Career Changer Program? What evaluation design should it use? Explain your choice of outcomes and design.