Determine the effectiveness of the b2b efforts

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1. As manager of the marketing function within the organization where you work, you are challenged to determine the effectiveness (achieving results) of the B2B efforts. Discuss how you go about that? Consider, ‘if’ goals are desired future results, ‘then’ how do you know if you have achieved those results?

2. The B2B Marketing team you are on has been challenged to determine ways of measuring ROI of B2B efforts of the organization. Identify one of those ways and explain to the team why you selected that way.

3. Those ‘metrics’ are what is being measured (either quantitative or qualitative) and also the how it is being measured. Provide an example of a metric what(either quantitative or qualitative), followed by how it is being measured.

Reference no: EM132253491

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