Determine the effectiveness of each strategy

Assignment Help Marketing Management

Reference no: EM133589059

For this assessment, you are to interview your assessor and gather the required data to review the implementation of your marketing plan. To perform this task satisfactorily, you must be prepared, as your assessor will only provide you with answers to questions asked. In performing this task, you should:

Consider your marketing plan developed in Assessment 1

Identify the type of information required to determine the effectiveness of each strategy

Assess the profitability and productivity outcomes of each strategy

Identify areas of underperformance

Identify improvements that are appropriate to ensure the viability of the marketing strategic plan As a minimum you should identify:

the success or lack of the marketing campaign

possible reasons for the campaign result • comments received by consumers in relation to campaign • appropriateness of coverage • possible environmental factors that may have impacted the campaign, etc. Finally, using the data and information received - you are to provide a written response outlining: • the success or lack of the marketing campaign • factors that have attributed to the campaign outcome • modifications that can be implemented to improve the future results • how the modifications will be reviewed

Reference no: EM133589059

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