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Determine the economic impact of a music festival

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Reference no: EM133240726

1) Which of the following are marketing problems as opposed to research problems?

a) Why has Brand X's market share increased?

b) Whom should I target to get the best return on my marketing dollars?

c) Where will my sponsorship dollars have the most impact on my brand's image?

d) All of these

2) Netflix monitored and analyzed online conversations among users and created a video that teaches people how to make DIY socks for when they're watching Netflix, as a direct response to the "Netflix and chill" meme. This type of research would be considered.

a) Causal research

b) Quantitative research

c) Qualitative research

d) Explanatory research

3) Which of the following are marketing research Problems as opposed to marketing problems? Select all that apply.

a) Segment the market in order to identify the most receptive target

b) Determine the economic impact of a music festival

c) Identify the most powerful messaging

d) Optimize the features for a new service

Reference no: EM133240726

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