Determine the demographics psychographics and lifestyle of

Assignment Help Marketing Management

Reference no: EM13477309

You have been asked by your organization to conduct research and prepare a paper regarding consumer groups and behavior. Select a particular consumer group that is of interest to you and analyze its demographics, psychographics, attitude, and lifestyle and make recommendations on a marketing campaign for the selected group. Specifically, your paper should:

Identify the demographics, psychographics, and lifestyle of the group

Identify any historical data of the selected group and describe what role that culture or sub-culture plays on the groups consumer behavior

Identify any group identifiers

Describe the role of group dynamics and the role that these groups play on consumer behavior of the selected group

Discuss the group's decision-making process to include:

Explaining alternative evaluation

Describing what a company/product can do to improve sales

Explaining post-purchase dissonance and how it might affect sales

Recommending techniques for reversing alternative evaluation and post-purchase dissonance

Present your findings as a 4-5 pages Word document formatted in APA style.

Reference no: EM13477309

Questions Cloud

70 of the sales are for credit and are collected one month : 70 of the sales are for credit and are collected one month after the sale.other receipts 50000 in octobervariable

Compute the correlation coefficient by using the given : calculate the correlation coefficient using the following values presented below. once you have completed your

Write down a written plan for event management business in : prepare a written plan for an event management business in about approximately 1000 words. the business plan should be

Prepare a presentation of 10-12 powerpoint slides with : prepare a presentation of 10-12 powerpoint slides with 150-200 words of speakers notes per slide to develop an

Determine the demographics psychographics and lifestyle of : you have been asked by your organization to conduct research and prepare a paper regarding consumer groups and

Your firm is contemplating purchase of the new 600000 : your firm is contemplating the purchase of a new 600000 computer-based order entry system. the system will be

The system needs the initial investment in net working : franks is looking at a new sausage system with an installed cost of 530000. this cost will be depreciated straight-line

Used the data given and computed the average thickness of : you are a quality analyst with john and sons company. your company manufactures fax machines copiers and printers that

An explanation of how the advertisement will reach target : individual portionprepare a presentation of 10-12 powerpoint slides with 150-200 words of speakers notes per slide to

User Account

All Pages