Reference no: EM132302083

Assignment: Diamond Market

Based on the case study, DeBeer's Diamond Dilemma, put yourself in the role of a newly hired manager at DeBeers. Your job is to review and recommend a strategy or strategies to ensure that market share is not negatively impacted based on the growing popularity of synthetic diamonds. Some additional research will be needed. This link will give more information on synthetic and natural gemstones.

Your strategy should address the following:

1. Assess the competitive landscape.

2. Determine the current state of the industry.

3. Analyze past and current strategies.

4. Formulate two additional strategies.

5. Assess the need for diversification.

6. From a consumer point of view, determine which purchase option you would select and justify your decision

Your paper should adhere to these standards:

• Be 4-6 pages in length, not including the title or reference pages (1,200-1,800 words)

• Integrate concepts, terms, and theories from the readings and module content

• Include at least four academic references to support your work, including one peer-reviewed article.