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According to a recent study of the world's most attractive firms (released by Universum), the top 10 employers for job seekers with a business background were: Apple, Google, Government of Canada, Bank of Canada, Microsoft, Royal Bank of Canada, Facebook, Air Canada, Canadian Revenue Agency and BMW.
1. Select and review company websites of THREE out of the ten organizations above to determine the corporate vision, strategy and objectives. Compare and contrast the vision, strategies and objectives of the three selected employers. How might factors above affect perception of those companies as desirable employers. Briefly discuss why, and where appropriate, support your assertions with evidence referencing your sources.
2. Select ONE out of the three employers above and recommend an Employer Branding Strategy that would enhance its ability to attract Generation Y'ers job applicants. In a few bullet points, propose THREE actionable recommendations supported by sound rationale.
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