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Assignment:
• Identify and characterize the competitive strategy in use at Bugatti
• Identify KSFs in the super car segment of the auto manufacturing industry
• Determine, in detail, the sources of advantage (use the VRIO framework) in use at Bugatti and whether they are oriented to cost leadership or differentiation
• Determine the competitive scope in use at Bugatti. In the event that you identify a narrow approach to segmenting identify the dimensions by which Bugatti segments its market and who it targets.
• Given what you have identified does it appear that Bugatti enjoys a sustainable competitive advantage? If so, why? Or, why not?
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