Determine the company''s financial performance

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Reference no: EM1340523

SWOT Analysis- Southwest Airlines

Corporate Culture/Leadership Actions for Strategy Implementation. Conduct a SWOT analysis of Southwest Airlines and prepare a report.

Address the following:

1. Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage.

2. Evaluate the company's financial performance by calculating and interpreting the profitability ratios (operating profit margin, net profit margin, return on total assets, and return on stockholders' equity).

3. Identify SWOT (Strength, Weakness, Opportunity, Threats) factors affecting Southwest

4. Make recommendations to maximize strength to opportunity pairings, and mitigate weakness to threat pairings.

Reference no: EM1340523

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