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Determine the companys critical success factors

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Reference no: EM131740004

Assignment: American Airlines is a publicly traded company

Go to the company's website and look at their annual report (10k). If you prefer, you may also go to the Securities Exchange Commission's EDGAR database and download the annual report. In researching the company, determine the company's critical success factors. In a minimum 400 word response, explain what you believe the critical success factors are, and what the company needs to do to either gain a competitive advantage, or maintain their competitive advantage. Your thread must include 2 peer-reviewed references.

Reference no: EM131740004

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