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Assignment:
Look up Rolex's annual report to find the total amount spent on marketing for 2021.
1. Once you find the information from the company's website and annual report, explain the number and what the company reported spending the money on.
2. Do some mathematical comparisons, total revenue as compared to the marketing budget, and total liability as compared to the marketing budget to determine the percentages the company plans to spend just on marketing.
3. ROI (Return on Investment) is also a calculation that can be conducted. Assume that any gain from the year prior to your current year selected is due to increased investment, what would be the percentage ROI that the company achieved by this increased investment? (estimated numbers are okay, as long as you show your work and calculations, and explain your answers.
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