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Assignment:
Look up Rolex's annual report to find the total amount spent on marketing for 2021.
1. Once you find the information from the company's website and annual report, explain the number and what the company reported spending the money on.
2. Do some mathematical comparisons, total revenue as compared to the marketing budget, and total liability as compared to the marketing budget to determine the percentages the company plans to spend just on marketing.
3. ROI (Return on Investment) is also a calculation that can be conducted. Assume that any gain from the year prior to your current year selected is due to increased investment, what would be the percentage ROI that the company achieved by this increased investment? (estimated numbers are okay, as long as you show your work and calculations, and explain your answers.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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