Determine the change in operating income

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Reference no: EM1310947

Target cost for the new price and change in operating income for the year.

We-Catch Corporation manufactures fishing poles that have a price of $21.00. It has costs of $16.32. A competitor is introducing a new fishing pole that will sell for $18.00. Management believes it must lower the price to $18.00 to compete in the highly cost-conscious fishing pole market. Marketing believes that the new price will maintain the current sales level. We-Catch Corporation's sales are currently 200,000 poles per year.

a.What is the target cost for the new price if target operating income is 20% of sales?

b.What is the change in operating income for the year if $18.00 is the new price and costs remain the same?

c.What is the target cost per unit if the selling price is reduced to $18.00 and the company wants to maintain its same income level?

Reference no: EM1310947

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