Determine the capabilities of the production department

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Reference no: EM133384689

Assignment:

Part 1: Assume that the brand manager forecasts upcoming sales of LUHI to be 173,000 units, and that there are 35,000 units of SUSI in inventory. Given this information, how many units should be produced?

Part 2: Given your answer, and based upon the capabilities of the production department (as specified in the Markstrat Handbook) to increase or decrease production: if actual demand is greater than anticipated, what is the maximum number of units that could be produced? Conversely, if actual demand is less than forecasted, what is the minimum number of units that would be produced? Show your work and explain.

Reference no: EM133384689

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