Reference no: EM133092925
Sale Management
Company X specializes in distributing office equipment products under 3 main brand groups, namely A, B and C in Ho Chi Minh City market. The company's entire personnel has 30 people, of which the salesforce is 21 people. The company has an office in District 1, which is both a place to perform management activities, a warehouse, and a place for all sales staff to focus on handling sales records.
The Company's business performance in 2021 according to the data reported by the office department is as follows:
- Total sales are estimated at 120 billion, group A for 25%, group B for 35% and group C for 40%.
- Estimated cost of goods sold is 100 billion, the proportion of COGS of group A is 30%, group is 40% and group C is 30%.
- Business expenses are collected as follows: annual salary is 5 billion, advertising expenses are 0.6 billion, office rental costs are 0.5 billion, shipping costs for sales to customers' addresses are: 0.4, the cost of travel sales staff is 0.3 billion, the commission is 0.2 billion, the cost of stationery is 0.2 billion. Determine the business results of company X in 2021.
The sales target set by the Company in 2022 is 30% higher than in 2021, the proportion of needs of customer groups and the proportion of each product group is the same as in 2021. So according to you, in order to realize the target. In this case, what solutions will the company's sales team do?
No reference.