User Account

All Pages

Determine the appropriate marketing strategy

Assignment Help Marketing Management
Reference no: EM131968471

Question: The purpose of the project is for you to provide a country analysis on a country of your choosing, then pick a US based company that is present in your chosen country and come up with a marketing plan for that company there.

For example: If I choose the UK as my country, I will provide a country sketch (hitting all the main points specified in the project outline) to give an overview of the current situation in that country. Then, I choose a US company such as Ford Motors, which is present in the UK. My next task is to provide an overview of the Ford Motor Company, outlining their corporate mission, vision, marketing strategies and product offering. Lastly, you will provide a brief marketing strategy and promotional message for the UK market and determine the appropriate market entry strategy for Ford Motors in the UK.

The paper should be as complete as possible but no less than 10 double spaced pages (not including title page and bibliography.

It is also critical that you cite all references.

Project Outline for International Marketing

The goal of this project is to assess your ability to synthesize the subject matter from the course and apply it to a real world situation. The Paper will be composed of three sections and each section will be presented both separately and as a complete whole. The Sections and what they should include are listed below.

Country Sketch: (25%)

Provide critical information regarding a foreign country:

• Culture

• Political

• Demographics

• Legal

• Religion

• Economics

• Technology

Do a brief description of a U.S. company and summarize their: (15%)

• Mission or strategic goal

• Product

• Marketing Strategies

Incorporate the two sections by diagnosing the appropriate method for your selected company to enter the selected country.

• Determine the appropriate marketing strategy and promotional messages for the target market (25%)

• Determine the appropriate market entry strategy. Focusing on political, legal and economic factors and distribution channel factors. (25%)

The paper should be as complete as possible but no less than 10 double spaced pages (not including title page and bibliography.

It is also critical that you cite all references. Not doing so is considered plagiarism and will render your paper unacceptable.

(General writing and layout 10%)

Information related to above question is enclosed below:

Attachment:- Resources.rar

Reference no: EM131968471

Questions Cloud

What role did the press play in aggravating racial tension : What role did the press play in aggravating racial tension? What role did white gangs play in the community preceding the actual riot?
Robert owen ideology : Which of the following was NOT a Napoleonic educational policy? Which of the following was not true of Robert Owen's ideology?
Part of an instructional unit on subject of choice focusing : For this project, you will be expected to develop three lesson plans as part of an instructional unit on a subject of your choice focusing
The role of advertising in brand image development : Project XXSE60108 - The role of advertising in brand image development - coherent concepts relating to the topic with appropriate in text citations
Determine the appropriate marketing strategy : Determine the appropriate marketing strategy and promotional messages for the target market. Determine the appropriate market entry strategy.
Select a health issue to promote : Select a health issue to promote as well as a specific target population. In addition, you should elaborate on the 4Ps of social marketing to design.
Discuss the nature of the various student movements : Discuss the nature of the various student movements of the 60's. You should discuss the student radicals as well as the counter-culture.
Write on topic - Developing Business Idea : Writing a 5-page (1500-words) document is possible on given topic - Developing Business Idea. Format this as a BUSINESS REPORT format
Write a paper about intelligence and military operation : Write a paper about Intelligence and Military Operation. The relationship between Operational and Intelligence Staffs in Military Organizations.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd