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1. Two employees perform the same job and each received outstanding performance ratings. Is it fair to give one employee a smaller percentage merit increase because his pay falls within the 3rd quartile but give a larger percentage merit increase to the other employee because his pay falls within the 1st quartile? Explain your answer.
2. Explain the steps in planning and executing an advertising campaign.(i) identify target audience (ii) set advertising objectives (iii) determine the advertising budget (iv) convey the message (v) evaluate and select media (vi) create advertisement (vii) assess impact.
3. Explain the following objectives of advertising (i) informative advertising (ii) persuasive advertising (iii) reminder advertising
Identify and explain in detail at least three techniques to improve mobile marketing capabilities. Which technique do you believe to be most impactful and why.
Take a look at changes in the music industry that has occurred during your lifetime and then consider how one small/big development can have a tremendous.
Discuss how a health care organization can protect patient information that it gathers in the course of treating patients.
Compute and analyze the financial data using a Microsoft Excel spreadsheet. Make sure all calculations can be seen in the background of the applicable spreadsheet cells. Calculate net present value
What are some of the possible fallacies in interpreting research results? How might the concepts of Type I & Type II error affect your interpretation of research?
What is the meaning of share value maximization? If a firm attempts to maximize its fundamental stock price, is this good or bad for society? Explain.
Describe three different barriers to effective listening and how they develop in the workplace.
An automatic drive-in teller at ABC National Bank has the capacity of handling 2,000 entries per regular banking day. What is the system efficiency?
Based on that, recommend best practices for a company that wants to expand its operations abroad. What philosophies of ethics would you recommend.
Which of the following patterns of communication is usually regarded as most effective for small groups?
Moving average forecasting models smooth out fluctuations of historic data but may not be the best forecaster of trends in data since the forecast will always lag the trend. Exponential Smoothing models utilize all historic observations to which the ..
Explain what is meant by "positioning for competitive advantage.Explain the buyer decision process.
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