Determine the advertising budget and convey the message

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1. Two employees perform the same job and each received outstanding performance ratings. Is it fair to give one employee a smaller percentage merit increase because his pay falls within the 3rd quartile but give a larger percentage merit increase to the other employee because his pay falls within the 1st quartile? Explain your answer.

2. Explain the steps in planning and executing an advertising campaign.(i) identify target audience (ii) set advertising objectives (iii) determine the advertising budget (iv) convey the message (v) evaluate and select media (vi) create advertisement (vii) assess impact.

3. Explain the following objectives of advertising (i) informative advertising (ii) persuasive advertising (iii) reminder advertising

Reference no: EM132245888

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